Google Ads & PPC in Ottawa & Across Canada
Paid search that pays for itself — and proves it.
Digital Marketing
Google Ads works when the math works
Paid search puts you in front of customers at the exact moment they're looking — but the auction is unforgiving. Without tight keywords, ruthless negative lists, and landing pages built to convert, budgets disappear into clicks that never become customers.
We build campaigns on real keyword economics: what a click costs, what a lead is worth, and where the profitable middle is. Tracking is wired up before a single dollar is spent, wasted spend gets cut weekly, and you get reporting in the only metric that matters — cost per customer.
What this covers
Search campaigns
Tightly themed ad groups on buying-intent keywords, with negative lists that keep budget away from job-seekers, students, and freebie hunters.
Remarketing & display
Stay in front of visitors who didn't convert the first time — reliably the cheapest conversions in most accounts.
Tracking & optimization
Conversion and call tracking from day one, weekly optimization, and plain-language reporting on what your leads actually cost.
How we manage ad budgets
- Conversion tracking set up before any money is spent
- Honest budget advice — we'll say if Ads isn't right for you yet
- Wasted spend reviewed and cut weekly
- Your ad account and data — full ownership, always
Part of our digital marketing service — get in touch and we'll scope it with you.
Common questions about Google Ads & PPC
What budget do I need for Google Ads to work?
For most local service businesses, plan on roughly $1,000–$3,000 per month in ad spend to gather enough data to optimize against — below that, results get noisy and slow. If your market or margins don't support it, we'll tell you upfront and suggest where the money works harder.
How fast does Google Ads work compared to SEO?
Days, not months — that's its great strength. Ads deliver leads while SEO compounds; SEO gradually lowers your dependence on paid clicks. They're complementary budgets, not competitors, and the best-performing accounts we run sit alongside a healthy organic strategy.
We tried Google Ads before and lost money. What went wrong?
The usual culprits: broad-match keywords with no negative list, ads sent to a generic homepage instead of a matching landing page, and no conversion tracking — so nobody knew what worked. Bring us the old account; an audit of what happened is the fastest path to making it work this time.
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The channel you own outright — newsletters, nurture sequences, and automations that turn your contact list into repeat business.
Learn moreLet's talk about Google Ads & PPC for your business
Tell us where you are today and what you're trying to achieve. A senior consultant will respond within 24 hours.