Medical Clinic Website Design & Marketing in Ottawa

Be the clinic patients find first — and trust on sight.

25+ years of enterprise experience Response within 24 hours 100% Canadian owned & operated 6 specialized service areas One senior team, accountable end to end

Industries

Healthcare marketing has different rules. We know them.

Clinics live or die on two things: being visible when someone searches "physiotherapy near me", and looking immediately trustworthy when they land on your site. But health professions add a third: every regulated college has its own advertising rules, and campaigns that ignore them create real professional risk.

We work with clinics across the wellness spectrum — physiotherapy, chiropractic, optometry, massage therapy, family practice — building patient-friendly websites with online booking, local SEO that wins the map, and marketing that stays inside your college's lines while still actually working.

Medical & Wellness Clinics — Ace Consultants
Medical & Wellness Clinics in practice

We speak healthcare

  • College advertising standards per profession — testimonial limits, claims rules, title usage — respected in every campaign
  • PHIPA and PIPEDA: patient data, intake forms, and analytics configured privacy-first
  • Booking-system fluency: sites integrated with the scheduling tools clinics actually use
  • Ad platform health policies: Google and Meta restrict health targeting — we build campaigns that pass review

The clinic package

One team, one plan, one predictable engagement — everything below works together instead of being sold piecemeal.

  • Clinic website with online booking and practitioner profiles
  • Local SEO across your locations and service areas
  • Review generation with in-clinic workflow for your front desk
  • Monthly reporting: appointment requests, calls, cost per patient

Scope it with a senior consultant

Tell us about your medical clinics business and we'll recommend the smallest engagement that gets results — with a clear fixed quote.

Book a Consultation info@aceconsultants.ca

Our work

Websites we have built

Real sites, live today. See all our work.

The Dentistry @ Manotick website

Family dental practice · Manotick, Ottawa South

Dentistry @ Manotick

A full practice website for a family dental clinic on River Road: every service on its own page, the dentists and the team, a smile gallery, and booking one tap away.

Visit the site

How a clinic website project runs

  1. 1

    Discovery call

    The services you want more of, where your patients come from, the booking system you use and what your college allows you to say. You get a fixed quote in writing before anything starts.

  2. 2

    Content and profiles

    You supply what only you have: practitioners, credentials, services, hours. We structure it into pages and write the rest in plain language, inside your college's advertising rules.

  3. 3

    Design, build, review

    A mobile-first design built on a staging address. You see the real site and approve it before anything goes live.

  4. 4

    Launch and after

    We launch, test the booking path and the tracking, and submit the site to Google. Hosting, updates and backups continue on a monthly care plan, and the site stays yours.

What is included in a clinic website

A patient arrives with a short list of questions: do you treat my problem, who will I see, where are you, and how do I book. The site is built to answer them quickly.

  • A page for each service or condition you want to be found for, written for patients
  • Practitioner profiles with credentials and areas of practice
  • A new-patient page: what a first visit involves, what to bring, fees and insurance
  • Hours, location, parking and accessibility, with directions
  • A Book button on every page, wired to the scheduling tool you already use
  • Fast, mobile-first pages with the structured data Google reads for a local clinic

Online booking, built into the site

We do not replace your clinic software. If you already take bookings online, for example through Jane App or your EMR's patient portal, the Book button on every page opens that system; if you do not, we set up an appointment request form that reaches the front desk. Either way a patient can act on the page they are reading, without hunting for a phone number.

Privacy-aware forms and analytics

Health information is held to a higher standard, and the website has to respect it. Forms ask only for what is needed to book, and analytics and advertising tags are configured privacy-first under PHIPA and PIPEDA, so patient details are not passed to ad platforms.

The same care applies to what the site says. Each regulated college has its own rules on testimonials, claims and titles, and the content is written to stay inside yours.

Redesigning an existing clinic website

Most clinics already have a site, and moving from it should not cost you the patients who find you today. A redesign maps every existing address to its new one and redirects it, keeps the pages that rank, and watches rankings through the switch. Your Google reviews belong to your Business Profile, so they are not affected.

How our redesigns protect rankings

Common questions

How much does a medical clinic website cost?

Our prices are published. A small-business website starts at $499.99 plus HST and a redesign of an existing site at $699.99; a clinic with many service pages, several practitioners or booking integration is quoted in writing before we start. Hosting and care plans start at $12.99 a month.

How long does a clinic website take to build?

Most sites launch within a few weeks of kickoff. The biggest variable is how quickly the clinic can supply practitioner details, photos and service information; the quote sets out the timeline.

Can you work with our booking system?

Yes. We link or embed the scheduling tool you already use, such as Jane App or your EMR's patient portal, so patients book the way your front desk expects. If the clinic has no online booking, we set up a request form instead.

Who owns the website and the domain afterwards?

You do. The site, the domain, the Google accounts and the content are yours, with no long-term contract. If you move on, everything goes with you.

Our college restricts advertising. Can we market at all?

Yes — every college permits truthful, professional communication of your services; what they restrict is specific formats like testimonials, comparative claims, or fee gimmicks. Local SEO, an informative website, and factual ads comply comfortably. Knowing where those lines sit per profession is exactly why clinics hire us over a generic agency.

Patients find us on Instagram — do we still need a website and SEO?

Social builds familiarity, but when someone actually needs care they search — and compare clinics on Google. The clinic that owns the map pack and books online captures that intent. Social is a fine supporting channel; search is where treatment decisions get made.

Who makes changes to the website after it is live?

We do. Small changes, such as uploading new photos, a change of hours or a notice to patients, are part of the first year of support when we build and host your website. For sites that change often, the Business Care plan at $20.99 a month includes up to an hour of content changes.

Will our clinic show up in AI search, like Google's AI answers or ChatGPT?

The site is built to be eligible: each service and each practitioner has a page that answers what patients ask in plain language, with structured data naming the clinic, its location and what it offers. AI tools also lean on your Google Business Profile and your reviews, which is why local SEO works alongside the site. No one can guarantee being quoted.

We have multiple locations. How does local SEO handle that?

Each location gets its own Google Business Profile, its own page on your site, and its own review flow — because Google ranks locations, not brands, in local results. Done right, three locations means three chances to own a neighbourhood; done wrong, they cannibalize each other. Structure is everything.

Packages

Published pricing, no guesswork

Our managed marketing packages start at $99.99/month + HST — the package above, delivered on a set monthly plan with content, creatives, and reporting handled for you.

View Packages

Let's talk about growing your medical clinics business

Tell us where you are today and what you're trying to achieve. A senior consultant will respond within 24 hours.