Social Media Marketing in Ottawa
Show up where your customers scroll — consistently and credibly.
Digital Marketing
Presence builds trust before the first call
Before customers call, they check: your reviews, your website — and your social profiles. A dead account that last posted two years ago quietly costs credibility. A consistent, useful presence builds the familiarity that makes choosing you feel safe.
We handle the practical machinery: a content calendar matched to the platforms your customers actually use, posts and creatives produced in your brand voice, paid campaigns where they genuinely fit, and monthly reporting on the numbers that matter — inquiries and reach, not vanity likes.
And unlike most agencies, our pricing is published: managed plans start at $99.99 per month + HST, from a steady essential presence up to a full engine with reels, blog content, and ad-ready creative. Every tier is listed openly on our Packages page, so you can see exactly what each level buys before we ever talk.
What this covers
Content calendar & production
Planned monthly, approved by you, produced in your voice — posts, graphics, and short video that stay consistent without consuming your week.
Paid social campaigns
Targeted campaigns on Meta and LinkedIn where paid genuinely fits — awareness, retargeting, and lead generation with accountable budgets.
Community & reputation
Comments, messages, and reviews answered promptly and professionally — because responsiveness is the brand.
What working with us looks like
- Platform strategy first: excellent on two beats mediocre on five
- A month of content planned and approved in advance
- Paid campaigns only where the math supports them
- Monthly reporting on reach, engagement, and actual inquiries
Part of our digital marketing service — get in touch and we'll scope it with you.
What a managed month looks like
-
1
Plan
A content calendar for the month, built around what your business has going on: finished jobs, seasonal services, offers, people. You approve it before anything publishes.
-
2
Produce
Posts and graphics are produced in your brand's look and voice. On the plans that include them, reels are scripted, voiced and edited.
-
3
Publish
Everything is scheduled and published for you, on the platforms your customers use, at a steady pace.
-
4
Report
A plain-language report on reach, engagement and the inquiries that came from it, with what we will do differently next month.
Which platforms an Ottawa business should actually be on
Two platforms done well beat five done badly. Which two depends on who buys from you:
- Facebook and Instagram for local consumer businesses: trades, clinics, restaurants, retail, real estate
- LinkedIn for businesses that sell to other businesses, to government or to professionals
- Google Business Profile posts for anyone who depends on the map results
- Short video, reused across platforms, where the work is visual
Anything else needs a specific reason. We would rather tell you a platform is not worth your money than post to it for the sake of the invoice.
Organic or paid: where each dollar belongs
Organic posting builds familiarity: it is how someone who has heard of you confirms you are real, active and good at what you do. It rarely brings strangers on its own.
Paid social reaches people who have never heard of you, and it is worth the money where the math supports it. Ad spend is always separate from our fee and billed at cost by the platform.
Plans, and what to look at before choosing one
Our plans are published: Essential at $99.99 a month, Growth at $149.99, Full Service at $499 and a Reels Only plan at $149.99, plus HST. They differ in the two things that take real effort: how often you post and how much video is produced.
Start with the pace you can keep supplying material for. A steady two posts a week beats a busy month followed by silence, and you can move between plans as the business grows.
Common questions about Social Media Marketing
Do we have to supply the photos and ideas?
Some of them. The best material is your own: finished jobs, the team, what happened this week. We turn what you send into posts and fill the gaps with branded graphics, and the month's calendar is approved by you before anything goes out.
Is there a contract?
No long-term contract. Plans run month to month, and your accounts stay in your name with our access removable by you at any time.
Which platforms should my business be on?
Wherever your customers already are — which is a research question, not a fashion one. Broadly: LinkedIn for B2B, Facebook and Instagram for local consumer businesses, and everything else only with a specific reason. Two platforms done well always beats five done thinly.
Can social media actually bring in customers?
Directly, for consumer and visual businesses — food, retail, renovations, real estate. Indirectly, for everyone: it's where prospects confirm you're real, active, and professional before calling. We'll be honest about which mode applies to you and set expectations accordingly.
Do you need control of our accounts?
We work through platform business tools — Meta Business Suite, LinkedIn Page roles — so we can publish and manage while you keep ownership and admin control. Your accounts stay yours, with our access removable by you at any time.
What does social media management cost?
Our plans are published openly: Essential from $99.99/month, Growth from $149.99, Full Service from $499, and a Reels Only plan from $149.99 — all + HST, with ad spend always separate and billed at cost. The Packages page lists exactly what each tier includes; your precise quote is confirmed in writing after a short discovery call.
More within Digital Marketing
Google Ads & PPC
Show up the moment someone searches for what you sell — campaigns built on real keyword economics and measured in cost per customer.
Learn moreEmail Marketing & Automation
The channel you own outright — newsletters, nurture sequences, and automations that turn your contact list into repeat business.
Learn morePackages
Published pricing, no guesswork
We publish starting prices for every service — marketing plans, websites, hosting and care, SEO, and consulting — so you know where each one starts before we ever talk.
Let's talk about Social Media Marketing for your business
Tell us where you are today and what you're trying to achieve. A senior consultant will respond within 24 hours.