SEO Audit in Ottawa — Know Exactly What to Fix First
Know exactly where your website stands — and what to fix first.
Search Engine Optimization
The smartest first dollar you can spend on SEO
Guessing is the most expensive SEO strategy there is. An SEO audit replaces guesswork with a clear picture: what's technically broken, which content is underperforming, where competitors are beating you — and, most importantly, which fixes are worth doing first. We run them for Ottawa businesses and for companies across Canada.
Our audits are fixed-price and end in a prioritized, plain-language action plan — not a 90-page export of tool data. Every finding comes with the why, the impact, and the effort. Take the plan and run with it yourself, hand it to your developer, or have us implement it. It's yours either way.
What this covers
Technical health
Speed, Core Web Vitals, crawl and indexation issues, mobile experience — everything that silently caps your rankings.
Content & keywords
What you rank for today, what you should rank for, the gaps competitors exploit, and which pages to fix, merge, or create.
Authority & competitors
Your backlink profile measured against the sites outranking you — and the realistic path to closing the gap.
What you walk away with
- A prioritized action plan ranked by impact and effort
- Plain-language findings — every item explains the why
- A competitor benchmark: who outranks you, and how
- A working session to walk through it all, questions included
Part of our search engine optimization service — get in touch and we'll scope it with you.
How the audit works, step by step
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1
Scope and a fixed quote
Tell us your website address and what you want from search. We reply within 24 hours on business days with a fixed price and a delivery date in writing. The One-Time SEO Audit is published at $199.99 plus HST.
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2
Access and crawl
We crawl the site the way Google does. If you have Google Search Console and Google Analytics, we read them through view-only access — you add us as a user, and no passwords change hands.
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Benchmark and plan
We compare you with the sites that outrank you for the searches that matter, then write the plan: every finding with the why, the impact and the effort, ranked so the first fix is the one that pays most.
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4
Working session
A senior consultant walks you through the plan, answers your questions and agrees with you what to do first — whether you, your developer or we do the work.
What the audit report actually looks like
The report is a written document in plain language, not a tool export. It opens with a summary of where the site stands and the fixes that matter most. After that, every finding is written the same way, so you can hand any one of them to whoever will do the work.
An example of how a finding reads:
- What we found: the service pages all share the same title, so Google cannot tell which page answers which search.
- Why it matters: the pages compete with each other, and none of them ranks as well as one clear page would.
- Impact: high. Effort: low — a title and a heading per page.
- Where it sits in the plan: near the top, because it costs little and affects every service you sell.
Who an SEO audit is for
An audit is the right first step when something is wrong and you do not know what:
- Traffic or enquiries dropped after a redesign or a move to a new platform
- A site that has been live for a while and never ranked for the searches that matter
- You are paying for SEO and cannot see what it is achieving
- You are planning a rebuild and want to keep the rankings you already have
When it is not the right first step: a brand-new site with no search history gives an audit very little to measure. In that case local SEO and the basics come first, and the audit follows once there is data to read.
Auditing a site in the Ottawa market
In Ottawa the search results are decided in two places. The map results at the top of the page go to businesses with a complete Google Business Profile, genuine reviews and consistent listings. The results below the map go to sites that load fast, answer the question properly and are trusted by other sites.
A local audit looks at both. We check how you appear for searches across the communities you serve — Ottawa, Kanata, Stittsville, Nepean, Barrhaven, Orléans and Manotick among them — who holds the map and the first page there, and whether your site has the pages those searches need. We are based in Stittsville, so the working session can be in person or by video.
What happens after the audit
There are three honest paths, and the plan is written so any of them works: do the fixes in-house, hand the plan to your developer, or have us implement it. Each finding stands on its own, with enough detail for someone who was not in the room.
If you want us to do the work, it becomes a monthly SEO plan at a published price with no long-term contract. If you do not, the audit is still a complete deliverable and there is no obligation to continue.
Common questions about SEO Audits
How much does an SEO audit cost?
The One-Time SEO Audit is published on our packages page at $199.99 plus HST — a fixed price for a typical small-business site. A large or multi-location site is quoted in writing before we start; tell us your website address and we'll confirm the figure the same day. No hourly surprises either way.
How long does an SEO audit take?
It depends on the size of the site. You get the delivery date in writing with the quote, before you commit to anything, and the working session is booked once the plan is ready.
What do you need from us to run the audit?
Your website address and a short conversation about what you want from search. If you use Google Search Console or Google Analytics, view-only access lets us see what Google sees — you add us as a user yourself, so you never share a password. If you have neither, we can still audit the site from the outside.
Is the audit just a sales pitch for monthly SEO services?
No. The audit is a complete, standalone deliverable — plenty of clients implement it with their own team, and that's a perfectly good outcome. If you'd like us to do the work afterwards, great, but the plan is written to stand on its own.
We already use free SEO tools — what does an audit add?
Tools list issues; they can't rank them. A tool will happily flag 400 things without telling you that three of them cause 80% of the problem. The audit's value is senior judgment: what actually matters for your business, in what order, and what's safe to ignore.
More within Search Engine Optimization
Technical SEO
Site speed, crawlability, Core Web Vitals, and structured data — the invisible foundation that decides whether Google takes your site seriously.
Learn moreLocal SEO
Own the map. Google Business Profile optimization, reviews, and citations that put you in front of customers searching nearby.
Learn moreContent & Link Building
Become the answer in your industry — keyword-driven content and quality links that build authority Google rewards for years.
Learn morePackages
Published pricing, no guesswork
We publish starting prices for every service — marketing plans, websites, hosting and care, SEO, and consulting — so you know where each one starts before we ever talk.
Let's talk about SEO Audits for your business
Tell us where you are today and what you're trying to achieve. A senior consultant will respond within 24 hours.