Technical SEO in Ottawa: Audits and Fixes That Get Implemented
Fix the foundation Google actually measures.
Search Engine Optimization
Rankings are built on technical health
Before Google decides where you rank, it decides whether your site is worth crawling at all. Slow pages, broken links, duplicate content, and missing structured data quietly cap what even the best content can achieve. Technical SEO removes that cap.
We audit and fix the technical layer: Core Web Vitals, crawlability, indexation, redirects, canonical tags, structured data, and mobile performance. The work is invisible to your visitors — and very visible in your rankings.
What this covers
Core Web Vitals & speed
Page speed and stability tuned until Google's own tools rate your site fast — because speed is both a ranking factor and a conversion factor.
Crawlability & indexation
Sitemaps, robots rules, redirects, and canonical tags cleaned up so every page you want found actually gets crawled and indexed.
Structured data
Schema markup that helps Google — and the AI engines now answering searches directly — understand your business and show rich results.
What a technical engagement includes
- Full technical audit with issues ranked by ranking impact
- Fixes implemented, not just recommended in a PDF
- Before-and-after measurement in Search Console and Core Web Vitals
- A maintenance checklist so the site stays healthy
Part of our search engine optimization service — get in touch and we'll scope it with you.
Not sure what is holding the site back? Start with an SEO audit.
How a technical engagement runs
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1
Access and crawl
You add us as a view-only user on Google Search Console and Analytics. We crawl the whole site the way Google does and read what Google itself reports about it.
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2
Issues ranked
Every issue is ranked by how much it holds rankings back and how much work it takes to fix, so the first fixes are the ones that pay most.
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3
Fixes implemented
We make the changes on your existing site, or hand precise instructions to your developer if you prefer. Risky changes are tested before they go live.
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4
Re-crawl and report
We crawl again and compare before and after in Search Console and Core Web Vitals, so you can see what changed rather than take our word for it.
What we check in a technical SEO audit
A technical audit answers one question: can Google find, read and trust every page that should rank? These are the things that most often say no:
- Crawling: robots rules, the XML sitemap, and pages Google cannot reach or is told to ignore
- Indexing: which pages Google has kept, which it dropped and why
- Redirects and canonicals: chains, loops, and pages competing with their own duplicates
- Speed and Core Web Vitals on real phones, not just in a lab test
- Mobile usability, HTTPS and mixed content, broken links
- Structured data: whether it is valid and whether it describes the business correctly
- Internal links: how many clicks it takes to reach the pages that matter
Core Web Vitals, in numbers
Core Web Vitals are Google's three measurements of how a page feels to a visitor. Loading (LCP) should be 2.5 seconds or less. Responsiveness (INP) should be 200 milliseconds or less. Visual stability (CLS) should be 0.1 or less. Google judges them on what real visitors experience, not on a single test run.
On business websites the usual causes are oversized images, scripts that block the page from drawing, fonts and banners that shift the layout as they load, and a slow server. We measure with PageSpeed Insights and the Core Web Vitals report in Search Console, fix the causes, and measure again.
Technical SEO on the platform you already have
The work is done on your existing site wherever possible. On WordPress the usual problems are plugin bloat and themes that load far more than the page needs. On Shopify, Wix and Squarespace they are duplicate addresses and limits on what can be changed. On custom builds they are content that only appears after JavaScript runs.
Rarely, the platform itself is the cap. When it is, we show you the numbers before recommending anything bigger.
Technical SEO for Ottawa businesses
For a local business, technical health and local visibility are connected. A site with a page for each service area needs those pages to be distinct enough that Google keeps them all. Local business structured data has to match the name, address and phone on the Google Business Profile exactly. And a site that is slow on a phone loses the visitor the map result just sent.
We work with businesses across Ottawa — Kanata, Stittsville, Nepean, Barrhaven, Orléans and Manotick — and the technical work is planned alongside the local work, not apart from it.
What technical SEO costs
A one-time SEO audit is published at $199.99 plus HST and covers the technical review along with content and local. Ongoing technical work is part of the SEO and Content Programme at $249.99 a month. A larger fix-it project on its own is quoted in writing before we start.
Common questions about Technical SEO
How soon do rankings move after technical fixes?
Google has to crawl the site again before anything changes, which usually takes days to a few weeks. Speed and indexing fixes tend to show first; the effect on rankings builds over the following months and depends on what else is holding the site back.
Will technical SEO alone get us to page one?
Sometimes, when a technical problem was the only thing in the way. More often it removes the cap, and content and local signals do the rest. We tell you which of the two your site needs before you pay for either.
Do you implement the fixes or hand them to our developer?
Either. We implement on your existing site, or write the changes up precisely enough for your developer to make them and then verify the result. Fixes are implemented, not left in a PDF.
How is technical SEO different from regular SEO?
Regular SEO is mostly about content and authority — what your pages say and who links to them. Technical SEO is about whether search engines can crawl, render, and trust your site at all. Both matter; technical problems just tend to silently undermine everything else, which is why we fix them first.
My site looks fine — how do I know if I have technical issues?
Looking fine to a visitor and looking healthy to a crawler are different things. Warning signs: poor PageSpeed Insights scores, pages missing from Google, or a Search Console account full of errors. Our audit puts hard numbers on it and ranks what's actually worth fixing.
Do you need to rebuild my website to fix technical SEO?
Rarely. Most issues — speed, redirects, metadata, structured data — are fixable on your existing site regardless of platform. If the platform itself is the bottleneck, we'll tell you honestly and show you the numbers before recommending anything bigger.
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