Website Redesign in Ottawa — Without Losing Your Rankings
A website you're proud to send people to.
Website Design & Development
Redesign without losing what you've built
Most businesses put off a redesign for the same reason: fear of breaking what works — the Google rankings, the old links, the content that took years to accumulate. It's a justified fear; a careless redesign can wipe out years of SEO in a weekend.
Our redesigns are engineered to carry your equity across: every existing URL mapped and redirected, content restructured rather than discarded, and rankings monitored through the switch. We rebuilt our own site exactly this way — WordPress to a fast custom build, with every legacy URL still landing somewhere sensible.
What this covers
Rankings protected
Full URL mapping, 301 redirects, and Search Console monitoring through launch — your SEO equity survives the move.
Performance transformed
Redesigns are the moment to fix speed for good — modern builds that score well on Core Web Vitals instead of fighting them.
Message sharpened
A redesign is half design, half saying it better — we rework structure and copy so visitors instantly get what you do and why you.
Our redesign process
- Audit first: what's working, what's broken, what must survive
- Every URL inventoried, mapped, and redirected — nothing orphaned
- Staged preview you approve before anything goes live
- Post-launch monitoring: rankings, speed, and analytics compared
Part of our website design & development service — get in touch and we'll scope it with you.
Want to know what your current site is worth keeping first? Audit your site before the redesign.
What a redesign looks like, start to finish
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1
Audit and inventory
We list every page and address on the current site, see which ones bring visitors from Google, and agree what stays, what is rewritten and what is retired.
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2
Staged build
The new site is built on a staging address while the current one keeps running. Content that ranks is carried across and improved, not thrown away.
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3
Review and cutover
You approve the finished site on staging. The switch is a short, planned cutover with every old address redirected to its new one, and a tested way back if anything looks wrong.
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4
Monitoring after launch
We watch Search Console, speed and analytics against the old site, and fix anything Google reports. Rankings are compared before and after.
Signs it is time to redesign
A redesign is worth it when the site is costing you customers. The usual signs:
- It is slow or awkward on a phone, where most visitors now arrive
- The design looks dated next to your competitors'
- Every small change is slow or costly to get made
- Visitors arrive but do not call, book or fill in the form
- It no longer describes what the business sells today
One or two of these can often be fixed on the existing site. Several together usually mean a redesign costs less than patching.
Redesign, rebuild or just fix it?
A restyle keeps the structure and content and changes the look. A rebuild moves the site to a new, faster foundation and reorganizes the content. Starting again from a blank page is rarely the right answer, because it throws away what Google already trusts.
Some sites are sound and only need fixes: faster pages, clearer wording, a better contact path. When that is the case we say so, and an SEO audit is the cheaper first step.
Moving off WordPress, Wix, Squarespace or an older system
Most redesigns are also a move from one platform to another. The pages, the images and the wording come across; the forms and anything built on the old platform's add-ons are rebuilt. What matters most is the addresses: every old page address is mapped to its new one and redirected, so links from other sites and positions in Google carry over.
We rebuilt our own site this way, from WordPress to a fast custom build, with every legacy address still landing somewhere sensible.
A checklist before you start a redesign
Half an hour with this list makes the quote more accurate and the project shorter:
- Which pages bring visitors and enquiries today — Google Analytics and Search Console show this, and we can read them with you
- What the business sells now that the current site does not say
- Logins for the domain, the hosting and the current website
- The logo files, photos and wording you want to keep
- Two or three websites you like, and what you like about them
- Who approves the design, and the date you need it live
What a website redesign costs
The price is published: a website redesign starts at $699.99 plus HST, one time. That covers your existing content redesigned, a fast mobile-first rebuild, rankings preserved with proper redirects and analytics carried over.
What moves the price is the number of pages, how much of the content has to be rewritten, and anything custom such as bookings or an online store. The exact figure is confirmed in writing before any work starts.
Common questions about Website Redesign
How long does a website redesign take?
It depends on the size of the site and how much content is rewritten; a small-business redesign is usually a matter of weeks. The quote sets out the timeline, and your current site stays live until the new one is approved.
What happens to my old pages and blog posts?
Pages that bring visitors are carried across and improved. Pages nobody visits can be merged or retired, and each retired address is redirected to the closest live page, so nothing ends in an error.
What happens to my email and hosting during the move?
We check the domain's email settings before the switch so that mail is not interrupted. Hosting can stay where it is or move to one of our care plans; either way the cutover is planned in advance.
Will a redesign hurt my Google rankings?
Done carelessly, it can — vanished pages and broken links are how sites lose years of SEO overnight. Done properly, with URL mapping, redirects, and content carried across, rankings typically hold and then improve as the faster site outperforms the old one. Protecting that equity is the core of our process.
Can we keep our existing content and branding?
Absolutely — a redesign doesn't have to mean starting over. We keep what works (content, brand, the pages that rank) and fix what doesn't (structure, speed, dated design). You decide how far it goes; we'll recommend honestly either way.
How often should a website be redesigned?
There is no fixed interval. A site needs a rebuild when it stops working well on phones, when the business has changed, or when its platform is no longer maintained. Between rebuilds, keeping the content current matters more than a new look.
Does a website redesign help SEO?
It can. A faster, mobile-first site with clearer pages gives Google more to work with, provided every old address is redirected and the content that ranks is kept. A redesign does not replace ongoing SEO, but it removes what was holding the site back.
How do we redesign without taking the site offline?
The new site is built and reviewed on a staging environment while your current site keeps running. The switch itself is a brief, planned cutover — visitors mid-browse barely notice, and there's a tested rollback path if anything looks wrong.
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Let's talk about Website Redesign for your business
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